The invention of using and applying 'Relative Logic' in the form of algorithms to advertising and design is probably the most important new step since the introduction of the computer to the industry. This discovery, pre-dating all others since 1994, is unique to D'nA and is covered by 27 worldwide patents. D'nA is available under licence to client advertisers, advertising agencies, reprographic professionals, media owners and entrepreneurs.
US Patent 5,535,320  (2.58Mb), UK and EU Pat. 94304898.3, South Africa Pat. 94/808 (1.31Mb), Media Schedule Pat. 0405178.5  D'nA is a patented product of Simply D'nA International Limited. All Intellectual Property rights reserved. ©