The "Genius Template™" is encoded with Brand rules that automatically re-size any ad or brand application from vertical to horizontal proportions, and re-calibrate and re-position the design elements in the application, all within the client's own predetermined styling guidelines. D'nA eliminates all risk of error, ensuring perfect final artwork every time. Each "Genius Template™" can produce an unlimited quantity of adaptations. D'nA's onscreen look and feel is customised to each individual client's brand style, and quickly becomes a familiar part of a marketing communications team.