Intellectual capital is built from Advertising and Branding a corporation's most valuable asset... Organisations spend billions of dollars each year rolling out Advertising and Branding campaigns. In 2002, print advertising expenditure alone amounted to $240.63 billion*, of which reproduction artwork costs totalled $48.12 billion*. These costs are rising at around 9.2% per annum. D'nA provides the only means to fully automate the costly process behind creating final artwork. *Source: DATAMONITOR report, June 2003